Description

Summary

ALG Vacations (ALGV), part of Hyatt, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America's leading vertically integrated travel, hospitality, and leisure management groups, we can oversee all aspects of the vacation- from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations.

Grow your career as Associate Manager, Merchandising within ALG Vacations. The Associate Manager, Merchandising willown and execute co-operative and sale-driven marketing across ALG Vacation's B2C digital ecosystem, executing the strategy, creative development, partner collaboration, and performance reporting. The position executes co-op marketing initiatives from annual planning and partner packaging to asset creation, placement optimization, and proof of performance, while managing regular content management system updates across consumer websites to ensure accuracy, brand consistency, and timely execution of brand sale content. It ensures brand standards across all digital projects, audits and updates sale, destination, and deal pages, and manages the execution of sale content across email, SMS, and paid media channels. The role also drives merchandising strategy for websites and email calendars, analyzes site performance to identify optimization opportunities, supports new product launches and programs, and oversees specialized initiatives such as the Noble Beach Prize program, partnering closely with creative, content, media, hotels, and government partners to deliver integrated, data-driven campaigns aligned with business priorities.

*MUST BE LOCATED IN ADDISON, TX AREA FOR HYBRID WORK SCHEDULE*

Essential Functions:
• Own and manage co-operative marketing as it relates to B2C websites, determining original messaging and creative, managing the relationship for approvals with the hotels and governments, and making strategic decisions on whether placements need to be moved to better align with initiatives
• Assist in developing the annual co-op marketing strategy, assist in the creation of partner packages and provide strategic recommendations on pricing and benchmark metrics
• Lead asset creation for co-op and sale campaigns, aligning promotion strategy with media schedules and initiatives, and providing ad copy and creative direction to Creative and Content teams
• Audit and update all sale, destination, and deal pages on consumer sites to prevent errors in content/communication for consumers
• Owns monthly and quarterly reporting across all co-op campaigns along with providing proof of performance
• Manage brand standards across all digital projects from tech/coding to co-op banner ad creative development and beyond
• Analyze website to understand performance and customer interaction with categories, featured product placement and general online shopping experiences to help identify opportunities and wins
• Provide marketing support for any new programs, product launches or incentives
• Manage the Noble Beach Prize program, including application process, content strategy, and execution of all deliverables
• Create, manage, and execute all sale content across channels including email, SMS, paid search, paid social, display, etc
• Manage merchandising of the email calendar and website, recommending featured resorts based on competitive pricing, property demand ("need" resorts), and partner priorities
• Coordinate, create and distribute SVP of Consumer Business weekly emails
• Additional duties as needed to support new marketing activities
• Demonstrate a commitment to Hyatt core values
• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary

Experience:
• Minimum 2-5 years of partnership or brand marketing experience
• Experience with a Content Management System, a plus if it is Optimizely
• Proven ability to build and manage partner relationships
• Project management expertise, able to coordinate cross-functional teams
• Experience and strong understanding of digital merchandising principles
• Experience in managing sale content across digital channels
• Creative problem-solving, able to identify new opportunities and innovative campaign and/or sale ideas

Education
• Bachelor's Degree in: Business, Communications, Marketing or related field

Computer Skills Needed to Perform this Job
• Experience with Optimizely or back-end content management, digital commerce, or digital marketing platforms a plus
• Familiarity with business management tools such as Teams, Trello, Google Analytics
• Experience in Excel
• Analytical skills, comfortable using data to evaluate partnership performance, ROI, and optimization opportunities (Google Analytics, Content Square, etc.)
• Experience in ChatGPT

Additional Comments and Requirements
• Ability to travel 5% of time
• Creative, self-motivated and ready to take initiative
• Strong attention to detail with the ability to identify errors and maintain high quality standards
• Strong time management and follow up skills
• Strong written and verbal communication skills with ability to communicate effectively and present ideas to business leaders
• Strong organizational, and project management skills
• Ability to work with strict deadlines and handle multiple tasks at once
• Ability to work in a fast-paced environment and adapt if business are changed
• Ability to work collaboratively with colleagues in a results-driven, team-orientated environment
• Competency in leveraging customer insights to creatively introduce forward thinking and dynamic approaches to merchandising

About ALG Vacations

It all begins when our client's book with ALG Vacations. As North America's leading tour operator, we keep our standards as high as our passion for travel, working together with our agents to ensure every client's vacation exceeds every expectation. We are an industry innovator that combines the expertise of many different brands.

ALG Vacations consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across multiple segments, comprising:

• Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands

• Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®

• Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®

• Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

Since 2021, ALG Vacations has proudly been part of Hyatt. At Hyatt, we believe in the power of belonging - of making people feel at home no matter where they are in the world. Since 1957, our colleagues have been at the heart of driving Hyatt to become one of the world's leading and fastest-growing hospitality brands, without ever losing focus on people and care.

To learn more about ALG Vacations: https://alg.www.vaxvacationaccess.com/about-us/

Our Values

At ALG Vacations, we care for people so they can be at their best. We bring our values to life every day to ensure our colleagues have what they need to thrive, be their best selves, and create memorable guest experiences.

Experimentation • Empathy • Inclusion • Integrity • Respect • Well- Being

We're proud to offer exceptional corporate benefits which include:

• Travel Perks and Benefits for both ALG Vacations and Hyatt
• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match
• We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.

The salary range for this position is $64,500-$70,000.

The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.

We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.